BLOG #1: Pick A City, Any City
Like so many other college students do each
year, this past semester I packed a bag, parted with friends, uprooted my life
and set off for a semester abroad and the adventure of a lifetime. Before I
could choose the destination for my new temporary home, there was much
consideration and planning that went into the big decision. I had to weigh the
pros and cons of each city, and then figure out which factors influenced me the
most. In other words, I had to decide what I valued most to take away from an opportunity
as special as this.
As
I sat down to explore the options for destinations I might’ve wanted to travel
to, the cities that jumped out to me as possible choices included Sydney,
Australia; Prague, Czech Republic; Barcelona; Spain; and Tel Aviv, Israel. Each
city had their own unique set of cultural distinctions and personalities, each a
different language, food cuisine and population of people that intrigued me.
I
decided that before I could choose a city that i'd be living in for an entire
semester, I needed to determine what I wanted out of my personal abroad adventure.
I decided to do some product differentiation to analyze the ways my life
would vary in each place (Babin/Harris, 2016).
Was it that I was searching for the
opportunity to do the once in a lifetime, outdoorsy adventures like jumping out of planes and bungee jumping off cliffs, in the laid-back Aussie city?
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Sydney, Australia |
Or could
it be that I wanted to live in the old, fairytale-like city of Prague, a choice
that would give me the perfect location to be able to travel with convenience
to other cities in Europe on the weekends?
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Prague, Czech Republic |
Did I want to dance on tables and
marvel at the Spanish tapas in the always-lively city of Barcelona?
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Barcelona, Spain |
Or maybe
the city for me was Tel Aviv, a place id traveled once before but still longed
to return, a place with so much spiritual importance to me?
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Tel Aviv, Israel |
I
was able to first narrow down my choices by imagining day-to-day life in each
place. By picturing myself in each setting, it led me to consider the
importance of the climate of each location. Attending the University of
Michigan, has forced me to put up with -20 degree weather and walks to class
that require no less than 4 pairs of socks. I decided that this semester abroad
would be an opportunity to escape the torturous cold and please my inner beach
bum. While living in Prague would be awesome, I knew I had to cross that option
off my list after deciding warm weather was of utmost importance for me.
Then
I was down to three: Barcelona, Sydney and Tel Aviv. At this point in my decision-making
process I turned to the person who helps me most in times of indecision: my
mom. I can recall naming off the three cities to her over the phone and her immediate
rebuttal when I said Sydney. As a concerned mother already emotional over the
fact that her “baby” would be traveling the world all on her own to spend 4
months away from home, she wasn’t shy about dismissing the option that would
land me the furthest distance from home. Although a little disappointed that I
had to drop this option, I valued my mom’s approval and support, and of course
needed to respect the wishes of my parent who would be financing this
experience for me.
Finally,
it was down to two amazing options. Barcelona and Tel Aviv were so similar but
also had slight differentiating attributes and unique offerings that helped to
finally solidify my decision. Both provided the benefits of amazing weather, a
vibrant nightlife and authentic food options (which equally rivaled as two of
my favorite food types.) The two main significant differences included the convenience
of travel to other locations around Europe and the culture of people in each
place. If I chose Barcelona, I would be choosing an experience that allow me to
travel to a different city in Europe each weekend, a huge plus because that
would mean getting the chance to check off so many of the places on my European
bucket-list. If I chose Tel Aviv, it wouldn’t be as easy to travel to other
cities, nor would I be able to travel as often. However the benefits of
immersing myself in the social
environment of Tel Aviv was something I couldn’t ignore (Babin/Harris, 2016).
While I knew it would be an interesting experience to live amongst Spanish
people, I was so curious and fascinated at the possibility of living in the
place I’d been religiously reinforced to call my “homeland,” without fully
knowing why.
What led me
to make my final decision was the internal influences of my personal values,
which were pulling me to Tel Aviv all along. The just meaningful difference, which finally led me to my answer was
my personal tie with the Israeli culture and wish to expose myself to a place
and people I had such an incomparable connection to (Babin/Harris, 2016). For me, this
decision would satisfy my hedonic motivation for going abroad in the first
place - the desire to
learn new things abroad that extended far beyond what I could learn in the
classroom (Babin/Harris, 2016). This decision was a way to learn more about myself.
For more information about popular abroad destinations visit this website:
Babin. B., & Harris, E. (2016). In CB 7 (7th edition). Boston, MA: Cengage Learning.
Hi Jesse!
ReplyDeleteI loved reading your blog; it was super relatable to me! I’ve been to Israel many times, so naturally seeing your title caught my eye. I belong to a synagogue at home with my family, which is considered a formal reference group (Angell, 2017). I’m also a member of a pro-Israel student organization on campus, which is an informal reference group (Angell, 2017). Being a member of these groups influences my attitudes and opinions on matters regarding Judaism and Israel, so I was curious what you had to share!
I definitely agree with you in terms of the experiential and social value that Tel Aviv has to offer. The city is extremely vibrant, the people are so friendly, the weather is amazing, the night life is so much fun, and the restaurant options are endless! I can tell that when you were making your decision there was a high level of involvement. Spending four months away from your family and friends can be really tough; there’s a lot at stake including risk, unfamiliarity, and monetary investment. These components definitely influenced your cognitive, affective, and behavioral attitudes in the decision-making process (Angell, 2017). Something I’m curious about is whether or not you took economic value into account when making your decision? Tel Aviv has become one of the most popular cities in the world, and living there has become quite pricey.
Another aspect of your blog that resonated with me was talking about family influences when making your decision (Angell, 2017). Family influence is definitely a strong factor in my decision-making processes, so I can understand why your mom was so concerned about being so far away from you! It was refreshing to see how you made the decision, for the most part, based off of your own values and your own goals for your study abroad experience. Of course, a mother’s support and opinions are imperative, but you don’t really seem to be taking other external social influences into account. I think that’s really admirable of you!
Babin, B. J. (2016). CB Consumer Behavior (7th ed.) Cengage Learning.
Angell, A. (2017). CB Chapter 2 Creating Customer Value. Lecture presented in University of Michigan in Ann Arbor. Angell, A. (2017). CB Chapter 7 Attitude. Lecture presented in University of Michigan in Ann Arbor.
Dear Jessica,
ReplyDeleteI actually wrote a blog very similar to yours and I really like how you addressed being torn between different city options. What you do not include in your article, however, is what cities other students would pick based on their values, and I would have loved for you to talk about the different types of value more. For example, a big part of why I was considering Barcelona was because of economic value. Monetary value, which Professor Angell talked about in lecture (Angell, 2017), is something very important to me, especially because Barcelona is 35% cheaper than London, the other city I am considering, so I am curious as to whether monetary expense had any impact on your decision to pick a city since it did for me (Expatison, 2017). Otherwise, nice article, and I really enjoyed the pictures!
Best,
Elise
Angell, A. H. (2017, September 13). Chapter 2 - Value. Lecture presented in Ross
School of Business, Ann Arbor, MI.
E. (n.d.). Cost of Living Comparison between Barcelona and London. Retrieved October
04, 2017, from
https://www.expatistan.com/cost-of-living/comparison/london/barcelona-spain